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Brand

The Martha Stewart of pot? Seattle entrepreneur JJ McKay launches cannabis lifestyle brand ‘The Fresh Toast’

JJ McKay and an impressive suite of investors believe there’s serious demand for a cannabis lifestyle brand that’s decidedly more Martha… Read More

Amazon rated America’s most reputable company for third straight year, despite bad press

After last summer’s scathing New York Times article and the subsequent fallout, Amazon’s reputation hardly seemed bulletproof. But the e-commerce giant… Read More

Startup marketing advice from Nike, Starbucks vet: ‘Think of your brand as a person’

It’s probably a good idea for entrepreneurs to take brand-building advice from Stanley Hainsworth. After all, the marketing guru has… Read More

Microsoft is the third most valuable brand in the world, but it loses some fizz to Apple

Apple is already much bigger than Microsoft in terms of market value. But Microsoft still has a leg up on… Read More

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