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armoire

GeekWire 200 update: New unicorns and a hardware surge remake our list of top Pacific NW startups

The latest GeekWire 200, our quarterly ranking of the top Pacific Northwest startups, reflects a shift toward companies building physical products — rockets, fusion reactors, robots and space-based data centers. Starcloud was the biggest mover, two new unicorns joined the list, and Helion held the No. 1 spot. Read More

Like digital paper dolls: New Armoire feature uses AI to show an array of choices in outfit selection

The company was inspired by old paper dolls, where pants, shirts, jackets and other items can be moved around. In this case, clicking on images creates instant digital paper dolls. Read More

Tech Moves: Smartsheet adds to C-suite; Armoire gets ML lead; past Microsoft director launches startup

Software giant Smartsheet makes four C-suite changes, all with ties to its CEO, while Armoire names a machine learning lead, plus other tech moves. Read More

‘No chatbot energy here’: Armoire weaves AI into its clothing rental service after a decade of pivots

In Armoire’s first big AI splash, the company recently launched a virtual stylist to support customers in their search for the perfect tops, pants, jackets and dresses. Read More

Podcast

GeekWire Podcast: Innovating in turbulent times — voices from the 2025 GeekWire Awards

Recorded live at the 2025 GeekWire Awards in Seattle, this episode of the GeekWire Podcast features industry leaders pursuing innovation… Read More

GeekWire Awards 2025 revealed: Community ‘alive and well’ at annual celebration of best in tech

The strength of the Seattle region’s tech community — from the diversity of companies and innovations, to the connections between… Read More

Tech Moves: Microsoft CVP leads new ‘Trusted Technology Group’; MicroVision adds CTO

Microsoft’s Teresa Hutson has taken the role of corporate vice president for the company’s newly created Trusted Technology Group. “We… Read More

GeekWire Awards: Workplace of the Year finalists buck trends and create their own positive cultures

In the current zeitgeist, remote and flexible work are out. Corporate diversity and inclusion are taboo. And if your boss… Read More

Tech Moves: Armoire hires ex-Microsoft technical fellow; Chewy adds VP after buying Petabyte

— Online clothing rental startup Armoire hired Seattle investor and Microsoft veteran Laura Butler as its chief technology officer. Butler spent more… Read More

Tech Moves: Armoire, Esper and Smarsh add leaders; Dutchie hires Toast exec as CEO

— Online clothing rental startup Armoire added three new hires. Founded in 2016, Armoire has experimented to find the right… Read More

A lazy, fashion-challenged shopper decided to try clothing rental as a fix. Here’s what happened.

I’m a crap shopper. I’m easily overwhelmed by the experience and not very patient. That goes for online and in… Read More

Vote for Startup CEO of the Year: GeekWire Awards finalists focus on different strengths

This year’s finalists for Startup CEO of the Year at the 2022 GeekWire Awards lead a diverse group of companies,… Read More

Contactless shopping gets fashionable: Inside the newest store from clothing rental startup Armoire

Since launching in 2016, online clothing rental service Armoire has experimented to find the right balance of online and in-person… Read More

Podcast

Startup survival story: Armoire’s remarkable journey from sequins to sweatpants and back again

Armoire CEO and founder Ambika Singh and her team built a women’s clothing subscription service with their “bosslady” members in… Read More

Tech Moves: Madrona adds strategic directors; ex-Amperity CMO joins Tenable; Discord hires Microsoft gaming exec

— Seattle startup vet Brian Goldfarb was named chief marketing officer at Tenable, a Columbia, Md.-based cybersecurity company. He was… Read More

Clothing rental service Armoire adapts to pandemic, raises cash from Microsoft CEO Satya Nadella

Like many tech startups, when the pandemic hit the U.S., Armoire braced for impact. Its clothing subscription rental business had… Read More

Seattle startups forced to temporarily lay off workers due to impact from COVID-19 outbreak

With reduced revenue and uncertainty caused by the COVID-19 outbreak, Seattle tech startups are temporarily letting go of workers to… Read More

Startup of the Year: Vote for the top early-stage Pacific Northwest company at the GeekWire Awards

Editor’s note: The GeekWire Awards are now virtual on July 23. Watch live below. There are a flurry of up-and-coming… Read More

Tech Moves: Microsoft vet joins Seattle office for Sweden’s Sinch; Glossier hires CTO from Amazon

— Swedish cloud communications platform Sinch named Vikram Khandpur, a 13-year Microsoft veteran, as chief product officer. He’ll be based… Read More

Women’s clothing rental service Armoire raises more cash, moves into new HQ with retail space

Armoire is growing. The high-tech clothing rental startup just reeled in more cash to complete a $3.9 million seed round… Read More

Fashion rental startup Armoire aims to reimagine the dressing room experience at new pop-up store in Seattle

Armoire aims to help women access new clothes without having to enter a physical store. But now the Seattle startup… Read More

Dressed with data: Seattle fashion rental startup Armoire uses curation to change how women buy clothes

If Armoire has its way, women can say goodbye to cluttered closets and hundreds of wasted hours shopping for clothes.… Read More

The Riveter goes east: Inside the female-focused co-working company’s newest space

The Riveter has opened its largest Seattle-area location, in Bellevue, Wash.  The company, which operates a network of female-focused co-working… Read More

Fashion rental startup Armoire — the ‘closet of the future’ — raises $3M to grow and expand offerings

Armoire, the Seattle-based clothing rental service for women, is looking to add more clothes to what it calls “the closet… Read More

Startup Spotlight: Woman-powered Armoire ‘takes the stressing out of dressing’

Functionally, Armoire is a women’s clothing rental service. But a conversation with CEO Ambika Singh may convince you that her… Read More

Seattle startup Armoire bets busy working women will want to rent their wardrobe

Digital retail is crowded with competitors big and small but Armoire is betting its unique clothing rental model will become… Read More

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