GeekWire Logo
Menu
  • Home
  • News
    • Amazon
    • Artificial Intelligence
    • Civic
    • Geek Life
    • Health/Life Sciences
    • Microsoft
    • GeekWire Podcast
    • Space
    • Startups sponsored by Google for Startups
    • Positive Charge Podcast sponsored by Amazon Sustainability
    • Sustainability sponsored by Amazon Sustainability
    • Tech Moves presented by GeekWork Recruiting
    • Agents of Transformation presented by Accenture
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • GeekWire 200
    • GeekWire Startup List presented by ALLtech
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • F5 30th Anniversary
    • AI Breakthrough Awards presented by UiPath
    • AI Innovators Spotlight Studio 2026 presented by AWS Marketplace
    • Nebius at NVIDIA GTC 2026
    • Acumatica Summit 2026
    • BMC Control Freaks Unite presented by BMC
    • AI Predictions Series 2026 presented by Unify Consulting
    • Guide to re:Invent 2025 sponsored by AWS
    • Remitly Reimagine 2025 sponsored by Remitly
    • Does Compute presented by Carnegie Mellon University
    • AWS Marketplace Seller Conference 2025 sponsored by AWS
    • ShopTalk 2025 powered by Amazon Ads
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

Sports Tech

Sep 8, 2020, 9:31 AM

Can the Seahawks win without the 12th Man’s roar? With no stadium crowd, NFL to use pumped-in noise

If there’s one NFL team that relies on its home stadium crowd noise as a competitive advantage, it’s the Seattle… Read More

Sep 2, 2020, 11:32 AM

NFL reveals new ‘Expected Rush Yards’ stat, with help from Amazon Web Services

Football fans wondering whether the next handoff to a running back could be another Beast Quake have another stat to… Read More

Aug 21, 2020, 8:31 AM

I was a virtual NBA fan: What it’s like to cheer from the digital sidelines in Microsoft Teams

I had one of the more memorable sports moments of my life last night, rooting for my favorite team in… Read More

Aug 18, 2020, 10:00 AM

Home team’s home stream: Seattle Sounders and Amazon sign deal for Prime Video soccer matches

Two Seattle brands are joining forces as the Sounders FC announced a new deal with Amazon on Tuesday in which… Read More

Aug 3, 2020, 8:36 AM

Steve Ballmer can’t sit courtside for NBA action, but he applauds innovation and use of Microsoft Teams

Steve Ballmer isn’t able to jump out of a courtside seat and cheer on his Los Angeles Clippers in his… Read More

Jul 31, 2020, 10:02 AM

NBA teams and Microsoft Teams in action: How fans can get in, and get kicked out of, digital seats

The NBA returned to action on Thursday and brought along virtual fans in an experience powered by Microsoft Teams. Some… Read More

Jul 27, 2020, 10:22 AM

Fantastic? Not quite, but here’s what fans look like in NBA’s virtual experience using Microsoft Teams

Courtside seats at a Lakers game used to be such a prestigious thing. But 2020 is a different NBA fan… Read More

Jul 24, 2020, 10:45 AM

NBA will use new Microsoft Teams ‘Together’ feature for virtual fan experience during games

The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened… Read More

Jul 23, 2020, 9:28 AM

Let’s get Kraken! Seattle hockey team has a name and logo as sports mystery finally surfaces

Seattle’s professional hockey team finally has a name — and it’s time to get Kraken. In a much-hyped branding reveal… Read More

Jul 20, 2020, 9:52 AM

Mariners owner talks coronavirus safety measures and why baseball is vital to the national psyche

Seattle Mariners majority owner and chairman John Stanton thinks the country could really use some baseball right about now to… Read More

Jul 17, 2020, 3:34 PM

T-Mobile and Seattle Mariners putting fans on the mound with immersive livestream during practice

You might not have what it takes to throw a pitch for the Seattle Mariners, but you can at least… Read More

Jul 16, 2020, 2:55 PM

The future of sports, a GeekWire virtual event with leaders from Seattle Sounders, UW and WSU

How can professional and collegiate sports return safely? Which technologies and approaches will ensure a seamless transition back to the… Read More

Jul 11, 2020, 9:03 AM

GeekWire Podcast: Three tech stories that show how COVID-19 is radically changing our lives

Here’s what we’re talking about on the GeekWire Podcast this week. The world of the COVID-19 pandemic is unlike anything… Read More

Jul 8, 2020, 3:19 PM

Seattle Mariners try to keep fans in the game with streaming practices, virtual cheering and more

If you’re going to root, root, root for Mariners in Seattle these days, you’re going to have to do it… Read More

Jun 30, 2020, 10:06 PM

Is Russell Wilson a robot? No, but video shows the Seattle Seahawks QB working out with one

This might just be the answer to eliminating player injuries (and salaries!) in the National Football League. Send in the… Read More

May 6, 2020, 3:44 PM

A virtual slugfest: Seattle Mariners players take on fans in baseball video game tournament

They can’t step on real grass, swing for real fences or hear the cheers of real fans, but Seattle Mariners… Read More

May 1, 2020, 6:00 AM

Inside the NFL Draft: How Microsoft pulled off a win at a turning point for collaboration tech

It’s one thing to hope that your video chat for a virtual work happy hour connects seamlessly. It’s quite another… Read More

Apr 29, 2020, 6:00 AM

Amazon and NFL renew ‘Thursday Night Football’ streaming deal — and add one Saturday game

Sports fans missing baseball, basketball, hockey, soccer and just about anything else that should be in play right now are… Read More

Apr 22, 2020, 1:51 PM

With high-tech rooms at home, Seahawks ready for remote NFL draft and AWS helps power entire event

Teams across the National Football League, familiar with the dreaded prospect of dropped passes or fumbled handoffs, are hoping dropped… Read More

Apr 22, 2020, 12:51 PM

Augmented reality swimming goggles maker Form raises $8.5M

Vancouver, B.C.-based startup Form raised $8.5 million ($12 million CAD) for its augmented reality swimming goggles. Founded in 2016 by… Read More

Apr 11, 2020, 8:30 AM

Taken out of the ball game, coaches go online to teach skills and aid Fred Hutch’s COVID-19 fight

Tanner Swanson was a week away from starting his first full season in the Major Leagues as a member of… Read More

Mar 26, 2020, 7:06 AM

Expect more football than Fortnite as sports betting comes to Washington state tribal casinos

Seattle sports fans may be able to place a legal bet on Russell Wilson’s pass completion rate during the Seahawks… Read More

Mar 3, 2020, 9:00 AM

Surface stays on the sidelines: Microsoft and NFL expand tech partnership, add Teams tool to deal

Microsoft and the NFL are expanding their alliance to bring more technology to one of the world’s most popular professional… Read More

Mar 3, 2020, 7:45 AM

Amazon inks deal to stream New York Yankees baseball games on Prime Video

Amazon is expanding its sports media footprint with a new deal to stream New York Yankees baseball games this season.… Read More

Jan 22, 2020, 1:55 PM

Topgolf arrives in Seattle area with high-tech indoor ‘Lounge by Topgolf’ concept at new Google building

Topgolf finally made its way to the Seattle region. The sports and entertainment company on Friday will open its first-ever… Read More

Jan 20, 2020, 10:45 AM

Did he swipe right? NFL quarterback shows he nose a unique way to use the Microsoft Surface

That’s snot the play we drew up! But, face it, there’s more than one way to swipe across the screen… Read More

Jan 6, 2020, 3:38 PM

Vicis is out of business, but NFL commercial features high-tech football helmet during playoffs

It’s been a couple weeks since the demise of Seattle-based Vicis, the high-tech football helmet maker that laid off all… Read More

Dec 31, 2019, 9:43 AM

Look at this crazy cap table: Nearly 400 investors backed Vicis before high-tech helmet maker folded

Raising money and managing investors can be a major undertaking for any startup, but for failed Seattle startup Vicis, the… Read More

Dec 28, 2019, 6:00 AM

Will robots replace live sports production staff? ESPN Monday Night Football execs sound off

Technology is changing the way we watch live sports. The innovation dates back decades, from the advent of the color… Read More

Dec 24, 2019, 10:43 AM

In new lawsuit, Seattle Seahawks accused of trying to ‘obtain a monopoly’ on the number 12

It’s no secret that the number 12 is important to the Seattle Seahawks. The team refers to fans as 12s,… Read More

  • Older
  • Newer

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Send Us a Tip

    Have a scoop that you'd like GeekWire to cover? Let us know.

    Send Us a Tip

    A Word From Our Sponsors

    About

    • About GeekWire
    • Contact Us
    • Partner With Us
    • Become a GeekWire Member
    • Send Us a Tip
    • Join Our Startup List
    • Reprints and Permissions

    Follow

    • Facebook
    • X
    • LinkedIn
    • Instagram
    • RSS Feed
    • Podcast
    • YouTube
    • Bluesky

    GeekWire Newsletters

    Catch every headline in your inbox

    Read GeekWire

    • Apple News
    • Google News

    Legal

    • Privacy Policy
    • Terms of Use
    • Sponsored Content Policy
    Return to Top of Page
    © 2011-2026 GeekWire, LLC
    Do Not Sell or Share My Personal information
    Limit the Use Of My Sensitive Personal Information
    Consent Preferences

    Don't miss a headline!

    Sign up for GeekWire's newsletters today.

    Thanks for subscribing!
    Check your inbox to confirm your subscription.