Sports Tech – Page 4 of 52

May 24, 2022, 7:00 AM

‘Way cooler than standing in line’: Mariners fans get first crack at Amazon tech in new ballpark market

The Seattle Mariners and their fans would certainly be happy to have a few more walk-off wins this season. Perhaps… Read More

Apr 27, 2022, 12:30 PM

Seattle Mariners to use Amazon’s ‘Just Walk Out’ and palm-scanning tech in new stadium market

Fans eager to return to their seats faster after a beer run at Seattle’s T-Mobile Park will get some help… Read More

Apr 18, 2022, 9:00 AM

Marshawn Lynch and Macklemore join Kraken investment group – see Beast Mode drive Zamboni

Macklemore and Marshawn Lynch, two Seattle stars with ties to the city’s sports and entertainment culture, are deepening those ties… Read More

Mar 23, 2022, 9:43 AM

Amazon names Al Michaels and Kirk Herbstreit as the voices of ‘Thursday Night Football’ on Prime

Amazon has officially announced that veteran sports play-by-play announcer Al Michaels and college football analyst Kirk Herbstreit will be the… Read More

Mar 21, 2022, 11:07 AM

Report: Veteran sports broadcaster Al Michaels to call Amazon’s NFL games on Thursdays

Al Michaels, the longtime NFL play-by-play broadcaster, is Amazon’s pick to call “Thursday Night Football” games streaming on Prime Video… Read More

Mar 11, 2022, 11:37 AM

‘Build with Bobby’: As Seahawks star departs, Seattle VC firm excited to keep Wagner as partner

Bobby Wagner’s career with the Seattle Seahawks has come to an end after 10 seasons, but his career as a… Read More

Mar 11, 2022, 8:00 AM

Five Iron Golf takes a swing at Seattle, with new high-tech location backed by Macklemore

Golfers and wannabe golfers looking to get in some swings without getting outside have a new destination in Seattle. Five… Read More

Mar 8, 2022, 11:22 AM

Report: Seahawks trading Russell Wilson to Denver, ending historic Seattle chapter that eclipsed sports

The Russell Wilson era appears to be over in Seattle. The Seahawks have reportedly agreed to a deal that will… Read More

Mar 7, 2022, 9:40 AM

Report: Amazon picks college football analyst Kirk Herbstreit for ‘Thursday Night Football’ booth

Kirk Herbstreit, a college football analyst with ESPN, is reportedly Amazon’s choice to provide color commentary for “Thursday Night Football”… Read More

Feb 5, 2022, 8:00 AM

Q&A: Running the soccer numbers with new Seattle Sounders data analytics director Tyler Cox

The Seattle Sounders have a new numbers guy. Sure, it could be a player who scores a lot of goals… Read More

Dec 28, 2021, 12:45 PM

‘I won’t throw another Surface’: Tom Brady says NFL will fine him if he tosses Microsoft device again

Tampa Bay Buccaneers quarterback Tom Brady is going to keep a better grip on his Microsoft Surface after hearing from… Read More

Dec 20, 2021, 8:48 AM

Tom Brady’s anger reaches the Surface: NFL star slams Microsoft tablet in rare shutout loss

The Tampa Bay Buccaneers weren’t the only ones to get battered and beaten during a “Sunday Night Football” game this… Read More

Dec 13, 2021, 7:00 AM

Further embracing tech, Seattle Kraken to release NFT collection that captures ‘essence of brand’

The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is… Read More

Dec 5, 2021, 6:00 AM

Surface saver: How Microsoft’s deal with the NFL turned into a marketing boon for its tablet

In hindsight, Microsoft’s decision to ink a six-figure sponsorship deal with the National Football League in 2013 was a shrewd… Read More

Nov 23, 2021, 11:13 AM

Univ. of Washington football joins NFL study using high-tech mouthguard to measure head impacts

The University of Washington is joining three other research universities as part of a National Football League program designed to… Read More

Nov 12, 2021, 12:05 PM

Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute

Brooks Sports, the Seattle-based athletic footwear and apparel company, is escalating its legal battle against Brooks Brothers by challenging the… Read More

Oct 28, 2021, 6:42 AM

High-tech sports helmet maker Vicis will grow Seattle R&D hub under new owner

Vicis will maintain a Seattle presence, two years after the helmet maker went through a major and sudden downfall in 2019.… Read More

Oct 23, 2021, 10:25 PM

Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house

“Seattle, we did it!” Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s… Read More

Oct 21, 2021, 6:18 PM

Amazon, Microsoft, Sounders execs to promote Seattle’s bid to be 2026 World Cup soccer host city

Seattle is among the contenders to be one of the host cities in the United States for an all-North American… Read More

Oct 12, 2021, 10:27 AM

Seattle Kraken and Climate Pledge Arena release new app, built in-house to guide fan experience

Just before the puck drops on the inaugural season of Seattle Kraken hockey on Tuesday night, the team and its… Read More

Oct 4, 2021, 9:25 AM

Amazon to kick off fifth season of NFL streaming — here’s what’s new and how to watch

The NFL returns to Amazon Prime Video this week with the “Thursday Night Football” matchup between the Seattle Seahawks and… Read More

Sep 22, 2021, 8:00 AM

Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin… Read More

Sep 15, 2021, 10:29 AM

Photos: Sounders Day returns as community comes together for GeekWire’s annual rooftop party

It was so much fun getting the GeekWire community back together on Tuesday with the return of Sounders Day as… Read More

Sep 14, 2021, 12:58 PM

Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets

Amazon is adding a little promotional branding on the helmets of the Seattle Kraken, the city’s new NHL team set… Read More

Sep 9, 2021, 4:44 PM

ROOT Sports and fuboTV reach deal to bring Kraken, Mariners and Trail Blazers to streaming TV

A major new player on the sports television landscape could be an MVP for fans of teams in the Pacific… Read More

Sep 8, 2021, 3:09 PM

Punt or go for it? AWS’ latest analytics for NFL helps fans second-guess 4th down play calls

Second-guessing an NFL coach on whether he should have gone for it or kicked on fourth down is one of… Read More

Aug 2, 2021, 7:58 PM

Topgolf is officially bringing one of its high-tech sports and entertainment venues to Seattle area

Sports and entertainment company Topgolf is officially bringing a full-scale, high-tech golf and gaming complex to the Seattle area, with… Read More

Jul 27, 2021, 11:34 AM

But is he geeky? New Seattle Kraken player Morgan Geekie talks tech and more with GeekWire

Morgan Geekie might be the right guy for the right town. There are obviously plenty of geeks in Seattle and… Read More

Jul 22, 2021, 6:00 AM

As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

https://www.youtube.com/watch?v=BuEyQGlX_ng Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and… Read More

Jul 15, 2021, 10:18 AM

Amazon provides key tools in the cloud for designing Formula 1’s race car of the future

Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the… Read More