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kindle paperwhiteThe new Kindle Paperwhite is the best Kindle you can buy. It has a superiorly sharper screen than the standard Kindle, but doesn’t come with the $200 price tag of Kindle Voyage. And today, you can get it for even cheaper: just $99.99.

The deal comes as Amazon is in the midst of rolling out new Fire tablets. However, with the Kindle Paperwhite just about six months old, Amazon probably isn’t selling out its current stock to make way for a new reader. Instead, the company might be trying to goose e-book buying as the industry’s sales slump.

The Kindle Paperwhite isn’t the only Kindle getting the discount. The standard Kindle is also $20 off. In addition, the Kindle for Kids bundle, which includes two years of accident protection and a cover, has a 43 percent discount to $79.99 today.

But the real not-to-be-missed offer is the Kindle Paperwhite, which is normally $120. In our review, we loved the high-def screen and new font. If you’re still reading e-books, now might be the perfect time to upgrade your reader.

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