Articles by Purnendu Bala

Purnendu Bala is an AI researcher and market analyst associated with BackOfficePro, where he studies the impact of artificial intelligence on consumer behavior, business operations, and market dynamics.

Latest from Purnendu Bala

From ‘I Want Your Attention’ to ‘I Want to Help You Solve a Problem’

The marketing team had no idea anything was wrong. Their rankings were holding. The site still ranked on the first page for the keywords they’d fought over for years, and the dashboards were green. Yet quarter over quarter, traffic was thinning, not collapsing, just quietly draining, with no single number to blame. Read More