Amperity has laid off about 20 employees, or 5% of its workforce, in a new round of cuts for the Seattle-based customer intelligence startup.
- CEO Barry Padgett called the reduction a “minor restructuring” in an email to GeekWire, and said the plan is to redeploy impacted jobs in new areas.
- “We’re in the final week of wrapping up our financial year and getting ready for an exciting year ahead,” Padgett said. “We continue to invest in new high growth initiatives.”
- Amperity, which was approaching 400 total employees, let go 10% of its workforce last February in another restructuring in response to a “rapidly changing economic environment.”
- Founded in 2016, Amperity’s software lets companies fine-tune their targeted marketing campaigns by connecting fragmented data sources about individual customer habits via emails, purchase history, mobile app usage, website traffic, physical store visits, and more. The startup earned “unicorn” status in July 2021, reaching a $1 billion valuation after raising $100 million.
Layoff tracker: GeekWire’s regularly updated list of job cuts in the Pacific Northwest.
