Seattle-based customer intelligence startup Amperity conducted another round of layoffs, its second time trimming headcount in the past six months.
A company spokesperson said 10% of its workforce was let go.
Amperity laid off 13 people in August. The company said at the time it had 375 employees and planned to hire.
“Like many companies, we have been responding to a rapidly changing economic environment,” a spokesperson said in a statement to GeekWire. “Our focus remains on delivering value for our customers, and the fundamentals of our business remain strong. We have restructured our business to ensure continued and sustainable growth, which involved the elimination of positions in select groups.”
The company’s director of product design was among those laid off in the latest round of cuts.
Amperity CEO Barry Padgett told GeekWire in November that the company was in “really good shape.”
“With all the layoffs that are happening around us, we’re hoping to onboard some great talent here in the next month or so,” he said in November.
Founded in 2016, Amperity’s software lets companies fine-tune their targeted marketing campaigns by connecting fragmented data sources about individual customer habits via emails, purchase history, mobile app usage, website traffic, physical store visits, and more. The idea is to give marketers a holistic understanding of a given user and increase sales while driving brand loyalty.
Padgett said in November that the business was seeing effects of the tech downturn, with deals taking longer. But he said the company is also getting tailwinds from regulation around personal data control and the deprecation of third-party cookies.
Amperity earned “unicorn” status in July 2021, reaching a $1 billion valuation after raising $100 million.
The company’s co-founder Kabir Shahani stepped down as CEO and a board member last year, with no public explanation.
Padgett, who was previously president and COO, has been CEO since February 2022. He is a veteran of Concur Technologies and former chief revenue officer at Stripe. Derek Slager, who co-founded Amperity with Shahani, remains at the company as CTO.
Shahani and Slager previously co-founded Appature, a health marketing startup that sold to IMS Health in 2013.
Amperity’s backers include HighSage Ventures, Tiger Global Management, Declaration Partners, Madrona Venture Group and Madera Technology Partners.
Its board includes Madrona Managing Director Matt McIlwain; Accolade CEO Raj Singh; former Starbucks CEO Kevin Johnson; and singer-songwriter Ciara.
