(Loge Photo)

Hospitality startup Loge, which promotes a love of the outdoors and adventure sports through its hip, motel-style locations, has raised $15 million in new funding.

The company, pronounced “Lodge,” which launched in 2017 and is backed by big names in outdoor recreation, said it received support from longtime investors including Round House, Brighton Jones Investment Partners, Colfam, and numerous individuals. Loge, which raised $4.5 million in 2018, said there were also also a small number of new strategic investors and funds.

Loge plans to use the new cash to ensure long term operational stability through what it calls “uncertain market times.” It is also looking at continued operational innovations and future expansion to more locations.

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Loge currently has locations in Westport, Wash., Leavenworth, Wash., Bend, Ore., Mt. Shasta, Calif., and Breckenride, Colo., and caters to surfers, mountain bikers, climbers and more with rooms and camp spaces as well as rental equipment.

The travel industry has been hit especially hard by the coronavirus pandemic as more people stay home and avoid far-flung escapes. Loge reopened in July and promotes the road-trip accessibility of its locations in the Northwest and beyond.

“As we open back up we are more excited than ever to double down on our purpose of ‘helping people find their place by making it easy to connect, get out, and explore,'” Loge CEO Johannes Ariens said in a website post. “In light of the recent pandemic, how this happens is going to look and feel a little different. And that’s OK. We’ve figured out new ways to enable connection, because connection is essential to our survival and the need has never been higher.”

Loge has put together a code of conduct outlining how staff and guests can staff say during the pandemic. All sites have been to shifted to remote check in, with keyless room entry. Guests receive their room entry code via text and gear can be rented online, too.

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