Loge Camps, the hospitality startup that caters to outdoors lovers and adventure sports enthusiasts, is expanding beyond the Pacific Northwest with four new locations planned for spring of next year.
Loge (pronounced Lodge) opened three unique lodging experiences in 2017 in Westport, Wash., Leavenworth, Wash., and Snoqualmie Pass, Wash., and one in 2018 in Bend, Ore. The four new spots are planned for Breckenridge, Colo., Estes Park, Colo., Big Bear, Calif., and Mt. Shasta, Calif.
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The expansion plan is being fueled by a new round of funding that has so far raised $4.5 million, according to an October SEC filing. The goal is to raise $6 million.
Loge has also recently created advisory and governing boards, according to a news release. Members include: Dan Nordstrom (CEO emeritus, Outdoor Research); Steve Meineke (Operating partner, Roundhouse Collective); Steve McCallion (VP of product, Simple Bank); Jamie Ikerd (COO, M Street); Bryce Phillips (CEO of evo); and Jim Collis (Principal, ColFam).
“Few other companies in the outdoor industry have obtained the degree of partnership, industry support, and advanced guidance in such a short amount of time as we have,” Johannes Ariens, co-founder and CEO of LOGE Camps, said in a statement. “Our rapid growth is a clear indication of the desire for our product and the clear lack of supply that currently exists. There is huge potential for further growth across the U.S., and our approach is to grow thoughtfully in markets where our guests are traveling to the most.”
Loge is backed by an outdoors industry who’s who of investors and team members including individuals from Evo, Hydro Flask, Chrome, Keen, Diamond Back, Nuun, OR, Miir, Raleigh, Smith, Moment Lenses, The Seattle Bouldering Project, K2, POC, Booth Creek, and Eddie Bauer.
Cale Genenbacher, the co-founder and president of Loge, previously tried his hand at tech with a stint at Microsoft before answering the hospitality calling.
“The direction of travel in the outdoor active lifestyle space is luxury. However, most consumers simply can’t afford the luxury they are looking for,” Genenbacher said. “We are dedicated to accessibility, not only to the outdoors, but also for our core client.”