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Wave Broadband is splitting its headquarters into a pair of regional locations to serve its internet and TV customers across the West Coast.

The Kirkland, Wash. company will keep its northern operations in the Seattle area, while establishing a southern home base in Rocklin, Calif. The North division will service Wave’s customers in Washington state, while the South division will focus on Oregon and Northern California.

Fred Lutz, a broadband executive with 20 years of experience at places including AXS TV and Charter Communications, will lead Wave North. Wave South will be led by Jared Sonne, formerly a senior vice president of Suddenlink Communications, a provider of HDTV, broadband, voice, and home security services.

Wave also said it has leased a pair of office spaces in the Seattle area totaling roughly 77,000 square feet. Wave North’s operations and regional functions will work out of an office in Bothell, Wash. The company also leased space in the Sodo neighborhood, an industrial area south of downtown Seattle.

Wave was slated to move into a development called Kirkland Urban, a complex that has been heavily linked to Google. But now Wave will no longer have a presence in Kirkland. The company said the office relocation is “a direct result of Wave’s desire to decentralize its operations to better serve its customers.”

Wave was acquired in early 2018 by TPG Capital as part of a $2.36 billion deal to form the sixth largest cable company in the U.S.

Editor’s note: Wave Broadband is a GeekWire sponsor

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