Just in case you wanted a second voicemail box to fill up with messages you tell yourself you’re going to get to, LinkedIn is adding a voice messaging option as part of its chatting feature.
The career-oriented social media platform announced the addition in a blog post. Users can record and send voice messages up to one minute long via the mobile app, and can receive voice messages in the app and on desktop.
The blog post, written by LinkedIn senior product manager Zach Hendlin, says that the feature will allow users to “easily message on-the-go,” “get to it when you can,” and “better express yourself.” The post says that voice messages can delve into more complex ideas and explanations, replace calling for the convenience of the recipient, and help users communicate more effectively.
It’s kind of a bizarre move. To the point of being able to explain complex ideas by talking it out, it’s unlikely people are using the platform to discuss such ideas. The networking platform is used most often to help people connect with others in their industry they don’t really know and as the first step in beginning a professional relationship.
And if you had the capability of calling someone, why are you sending them a voice message via LinkedIn? Employing the logic that LinkedIn has, that a voice message will allow the other person to “get to it when they can,” a simple email or text message via the LinkedIn messaging service would also do that job.
Not everyone’s happy about the addition. People feel that they’re bombarded by unwanted LinkedIn messages enough, and adding a voicemail feature certainly doesn’t help that influx of spam. It’s also harder to ignore if you’re not interested — LinkedIn’s voice messaging feature doesn’t have a text preview, so to find out what the message is about, users would have to click into the message and play the audio anyways.
It’s not enough that randos and marketers can annoy the shit out of you on LinkedIn, but now they can leave you voicemails too! https://t.co/mLYml70XuO
— Nick Statt (@nickstatt) July 26, 2018
LinkedIn says that the feature will be rolling out globally in the next few weeks.
Microsoft acquired LinkedIn in 2016 for $26.2 billion, the company’s biggest acquisition to date. And since then, LinkedIn has grown fast, though it hasn’t been profitable. In the last quarter, Microsoft reported that LinkedIn revenue grew 37 percent to $1.46 billion.