Jeremy Wacksman, a nine-year veteran of Zillow Group, has been appointed president of the company’s flagship Zillow brand, it was announced on Monday. He’s the first person to hold the title at the 12-year-old Seattle-based real estate technology company.
Wacksman, formerly the chief marketing officer, will continue to have oversight of all Zillow brand and Zillow Group marketing in his new role.
He will also be in charge of strategy, product development and engineering teams for Zillow Instant Offers. That initiative launched last year as a way to connect homeowners to offers from investors as well as a comparative market analysis (CMA) from a local real estate agent. It expanded in April when Zillow announced it was getting into direct home-buying and selling for the first time.
Prior to starting at Zillow in 2009, Wacksman spent three years at Microsoft in marketing and product management at Xbox.
Zillow is a real estate and rental marketplace and is one of many brands under Zillow Group, which includes Trulia, StreetEasy, HotPads, Naked Apartments, RealEstate.com and Out East in its portfolio. The company also announced two more changes to its executive team on Monday.
Greg Schwartz, formerly chief business officer, is now president of media and marketplaces. Schwartz has overseen the company’s Premier Agent and New Construction marketplaces, as well as display advertising, for many years. He will now also oversee our Mortgages and Rentals marketplaces.
Schwartz joined Zillow in 2007 and served as chief revenue officer until 2015. He previously worked at CNNMoney and Yahoo, according to his LinkedIn profile.
Arik Prawer, formerly chief business development officer, has been named president of the Homes division at Zillow. In the role he will oversee the Instant Offers business operations for buying, renovating and selling homes.
GeekWire offered an inside look at Zillow’s first home purchase, as part of the expansion of Instant Offers, at the end of May.