We’re back for another episode of GeekWire’s Elevator Pitch, a new show where three entrepreneurs pitch their business ideas in the 42-seconds it takes to buzz to the top of Seattle’s Space Needle.

Watch the fourth episode above, and vote on your favorite pitch below.

In today’s episode, we hear from three startup entrepreneurs all who are building impressive products in the hardware arena. Our presenters are: Max Baker, CEO of Illumagear, developer of an innovative illumination device to protect workers in the field; Elana Fishman, co-founder of Wyze Labs, a maker of smart-home security cameras; and Mike Radenbaugh, CEO of Rad Power Bikes, a fast-growing creator of powerful electronic bikes.

Mike Radenbaugh, CEO of Rad Power Bikes. (GeekWire photo / Kevin Lisota)
Max Baker, CEO of Illumagear (GeekWire photo / Kevin Lisota)
Elana Fishman, co-founder of Wyze Labs. (GeekWire photo / Kevin Lisota)

After the ride to the top of the Space Needle, the three entrepreneurs face tough questions from our judges: Flying Fish Partners co-founder Heather Redman; serial entrepreneur and newly-named Pioneer Square Labs managing director T.A. McCann and Cranium co-founder and Starbucks entrepreneur-in-residence Richard Tait.

Elevator Pitch judge T.A. McCann of Pioneer Square Labs snaps a selfie with the WyzeCam while wearing an Illumagear helmet sitting on a Rad Power Bike. (GeekWire photo / Kevin Lisota)

Who do you think presented the best pitch?

Over the next few months, 27 entrepreneurs will compete in this unique pitch off. But only one will truly make it to the top. Go here to watch past episodes.

Five more episodes will follow, and we’ll be back to showcase three new entrepreneurs as they rise to the top of the Space Needle. Later this year, Elevator Pitch viewers will vote on their favorite pitches from the competition, picking four winning entrepreneurs who will go on to present live onstage in front of more than 900 business and tech leaders at the 2018 GeekWire Summit in October.

Longtime GeekWire readers may recall the original Elevator Pitch, since we launched a similar concept at the Space Needle back in 2012. This time, we’re back with a new crop of entrepreneurs and judges.

A big thanks to Smartsheet for sponsoring The Elevator Pitch. Also, thanks to The Space NeedleThe Chihuly Garden and Glass, Stefan Scherperel and his video production team at Fueled Creative and GeekWire’s Cara Kuhlman, who has assisted in the coordination of this series.

Thanks for watching, and be sure to subscribe to GeekWire’s YouTube channel to catch every episode, as well as our latest reports on what’s shaking in tech.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.