One of the things I love most about Christmas every year is the ritual of picking out the right tree from the right tree lot or farm. There’s something perfectly beautiful about the lights, the smells, the excited kids and the prospect of dropping $80 or so on a tree that’s been cut and and then strapped to the roof of my car.
Now, from the people who brought you grocery stores without cashiers, Christmas tradition is getting a 2018 makeover in the name of convenience. You know what I want for Christmas? Less convenience.
According to a report from The Associated Press, Amazon will begin selling full-size Christmas trees this holiday season. Move over every other box with a smile on it that manages to not get stolen off your porch before Dec. 25. Seven-foot-tall trees — including Douglas firs and Norfolk Island pines — will be bound and shipped without water within 10 days of being cut down. They should survive the shipping just fine, according to the tech giant.
I don’t know how you buy a Christmas tree without sizing it up in person, spinning it in a full circle during a light snowfall so that your family can picture it in the right spot in your home. Is “Christmas Vacation” not on Prime Video?
The AP says Amazon sold trees shorter than 3 feet last year. But because of popularity among customers, Amazon says it “increased the assortment.”
AP cites an Amazon holiday preview book, which lists a 7-foot Fraser fir from a North Carolina farm which will sell for $115, along with a $50 wreath and “a $25 red-leafed plant with a decorative candy cane speared into the soil.”
Amazon has no doubt reshaped the way people shop throughout the year, but the holiday season is the company’s self-described Super Bowl of sell, sell, selling. Amazon hired 120,000 seasonal workers last year to help it deal with the annual crush of packages, and Cyber Monday was the biggest shopping day in its history … until Amazon’s other gigantic holiday, Prime Day, took that spot.