If science give you the spins, wait until you catch this new ad from Nike, as the Portland sneaker giant employs celebs, athletes and Bill Nye the Science Guy to get the planet moving in the right direction again.
The commercial opens with a faux news report in which an anchor says the world has stopped turning on its axis. In the race to come up with a solution, runners take to the streets — wearing Nike shoes of course — to use their collective might to restart the globe
Former NBA star Kobe Bryant and a couple professional soccer players join the mix, along with actor/comedian Kevin Hart and Sadie Sink, who starred on the latest season of “Stranger Things” as Max.
“The idea is that the power of the foot will propel the planet back into its proper motion,” Nye says, as he spins a globe while offering his expert opinion. He is, after all, currently the host of “Bill Nye Saves the World” on Netflix.
The ad is a promotion for the Nike campaign “Choose Go,” which touts the Nike+ Run Club app.
“The world is stuck. Stuck in a feed. Stuck in a rut. Stuck in a routine. Stuck reading this. Stuck watching that. Stuck swiping. Stuck liking. Stuck sitting,” Nike says. “Don’t get stuck. Choose Go.”