Amazon’s Treasure Trucks will show up at several Whole Foods locations around the nation starting today, the latest integration between the now-combined companies.
Amazon said the first offering from its deals-on-wheels trucks will be a product that has become synonymous with Amazon: the Instant Pot. Customers who purchase an Instant Pot through the Treasure Truck via the Amazon app get a $10 off $40 purchase coupon at Whole Foods.
Amazon rolled out the Treasure Truck in Seattle in February 2016. The mobile retail unit offers one discounted item at a time, selling everything from Dungeness Crab to GoPros. Customers can get notifications via the Amazon app when the truck is going to be nearby.
After staying close to home for more than a year, Amazon’s Treasure Trucks now roll around 25 markets across the U.S. Amazon didn’t say if the new tie-in with Whole Foods will lead to further expansion of the Treasure Truck program or which of the 470 Whole Foods stores the trucks will go to.
Amazon announced the $13.7 billion acquisition of Whole Foods last June, the biggest buy in company history. The deal closed in August, and Amazon quickly started making changes, including lowering prices on some items and selling Amazon hardware in Whole Foods stores.
