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Amazon has opened an online store specifically for products backed by investors from the CNBC show “Shark Tank,” through its Amazon Launchpad startup program.

The Amazon Launchpad Shark Tank Collection features more than 70 products featured and funded on seasons one through nine of the show. As the 10th season rolls on, the “As Seen on Shark Tank” store will continue to add more products supported by the sharks.

The announcement of the new store comes just a week after Jamie Siminoff, CEO of Amazon-owned Ring, returned to the show as a “guest shark.” The smart doorbell company was famously turned down by the sharks, and, after selling to Amazon for more than $1 billion, it became “probably the biggest miss” in the show’s history.

In addition to the exposure of being featured on Amazon, the shark-backed startups will receive $15,000 Amazon Web Services credit for cloud computing services. And each Shark Tank-approved company will be considered for Amazon’s Launchpad program, which helps startups launch, market and distribute products.

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