Zillow Group already operates a number of online real estate brands: Trulia, StreetEasy, HotPads and Naked Apartments.
But apparently that’s not enough for the Seattle-based company, which today said it plans to release a new online real estate service dubbed RealEstate.com.
This new search service has a very specific purpose: help millennial home buyers.
The company is not offering many details at this time, saying it will share more when the service launches in May. Jeremy Wacksman, chief marketing officer at Zillow Group, said in a release that it has spent a lot of time researching the millennial home buyer.
“We know from our own research they are driving the housing market as half of home buyers in the U.S. are under 36 years old,” said Wacksman. “This represents a huge opportunity for agents to connect with this growing audience of buyers. RealEstate.com is designed with the millennial shopper in mind and will provide another way for them to connect with an agent.”
Zillow picked up the RealEstate.com domain as part of the purchase of Trulia, which it acquired in 2015 for $2.5 billion.
The company appears to be taking a similar tact to Expedia, which also has assembled a number of brands under one entity. Zillow is led by a number of former Expedia execs.
We’ve asked for more details from Zillow, and we will update this post as we learn more.