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Zillow Group CEO Spencer Rascoff speaks at the 2016 Premier Agent Forum (Photo by GeekWire/Kevin Lisota)

Zillow Group — the Seattle company that owns and operates Zillow, Trulia, StreetEasy, and other real estate brands — is bringing New Home Feed into the fold.

New Home Feed is a Bay Area-based startup offering real estate listing management technology to developers and builders. Zillow plans to integrate the technology directly into its platform.

“As the leader in new construction data management and a tool many of our builder customers currently use, New Home Feed felt like a natural extension of our current services,” said Tony Small, Zillow Group’s vice president of emerging marketplaces, in a statement. “By incorporating New Home Feed’s tool set into our offering, it will be easier for partners to send their listings to Zillow Group and will improve the quality and accuracy of our new construction listings. This acquisition is another step toward our ultimate goal for new construction at Zillow Group, which is to help builders market their homes to consumers with a great return-on-investment.”

Zillow Group has a healthy appetite for acquisitions. The company acquired its longtime rival Trulia in February 2015 for $2.5 billion. In January, Zillow acquired its 13th company, Hamptons Real Estate Online, a portal for buyers and renters in the popular vacation spot on Long Island.

In July, Zillow Group made its first-ever investment in a startup, leading a $10 million Series A round for Hutch Interiors, a Los Angeles-based startup that has developed a home design mobile app.

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