What goes better with a few beers than a bag of chips? Apparently, a bag that can call an Uber for you if you’ve had too much to drink.
In a gimmicky, but perhaps well-intentioned, Super Bowl advertising campaign, Tostitos has created a bag of chips that includes an alcohol sensor. The “Party Safe” bags flash red with the message “Don’t Drink And Drive” if alcohol is detected on your breath and can even use near field communication to call an Uber from your phone.
The battery-powered bags don’t appear to be available to the public, but CNET reporter Amanda Kooser was able to test one out. After downing a shot of whiskey, Kooser blew and the bag glowed red and offered an Uber coupon for $10 off. While you might not be able to get your hands on the bag, you can get the coupon.
In a partnership with Mothers Against Drunk Driving, Tostitos will include a coupon for the ride-hailing service on most of its bags. The coupon is only valid on Super Bowl Sunday (Feb. 5) and is limited to the first 25,000 users.