Samsung will unveil its Galaxy S8 on March 29, the company announced at Sunday’s press conference in Barcelona.
The company unveiled two tablets at Mobile World Congress on Sunday, instead of announcing its next smartphone, as it has done in the past. The Galaxy S8 will instead be shown at a standalone event next month.
The decision to postpone the launch of its Galaxy S8 follows a tough year for Samsung phones. The Galaxy Note 7 was recalled after a faulty battery caused the phone to catch fire. In addition to costing the company more than $5 billion, the disaster tarnished customers’ trust in the company.
Sunday’s press conference began with a brief video showing how extensively Samsung is testing its phones, exposing them to water and extreme temperatures, among other things.
Chief Marketing Officer David Lowes, who hosted Sunday’s event, briefly addressed the Note 7 at the beginning of the press conference, saying the last six months “have undoubtedly been one of the most difficult periods in our history.”
“We did not have the highest standards of quality and reliability that we set for ourselves,” Lowes said. “We’re determined to learn every possible lesson. We recognize that earning consumer’s trust can only be done by actions and words.”
Samsung teased the S8 launch at the end of the press conference in Barcelona with a video. The trailer showed a series of images of smartphones depicted as graffiti, signs, and a cookie. Each image was labeled with “This is a phone,” before the minimalistic drawing of a phone read “until now.”
“We’ve illustrated tonight how we push boundaries to continually create better products, services, and experiences for our customers,” Lowes said. “Soon, very soon, we’ll show you how we’re pushing the boundaries even further to create innovation of a kind this industry hasn’t seen in a very long time.”
Samsung’s March 29 event will take place in New York, and be live streamed here at 11 a.m. ET.