Zillow ad
A father and son unpack in their new home in a new commercial from Zillow. (Zillow / YouTube screen grab)

If you think looking for or attempting to buy a home is already an emotional experience, new ads from Zillow are only going to add fuel to that fire. The Seattle-based real estate media company released several commercials Monday as part of a national campaign called “Finding Home.”

The five ads feature different stories showcasing the search for a new place to live. A father and son need fresh start; a multi-generational family needs space for mom; a dad soothes a baby with tales of what’s to come; a wannabe chef looks for his first home; and a woman on her own is encouraged by a co-worker to invest rather than rent.

Zillow said in a news release that millennials are featured in some of the ads because of how they are shaping home shopping and ownership today. The group aged 18-34 comprises nearly half (42 percent) of all home buyers today.

One ad, titled “Stars,” certainly does the best job of tapping into home-buyer emotions. A little boy who has lost his mom is mostly disinterested in his dad’s quest to find a new place to live. The promise of a place close to Nanna and Poppy, with a big yard, gets a shrug from the boy, who looks to the stars to find his mother. If you thought getting priced out of a city or outbid on your dream home was rough, this ad is right in the mix.

“We talk with hundreds of thousands of people each year to understand their needs, frustrations and desires when it comes to finding a home so that we can build products to help them,” Zillow CMO Jeremy Wacksman said in the release. “We hear so many incredible personal stories about the different paths people take to homeownership. We were inspired to bring the modern home shopping story to life with this campaign.”

The TV spots were produced by Deutsch and were directed by Natalie Rae, an award winning filmmaker.

Check out the rest of the ads, via Zillow’s YouTube channel:

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