When Business Insider asked T-Mobile CEO John Legere to send them some photos capturing what an average week was like in his life, it’s worth wondering whether they anticipated such a rosy picture to emerge. As in … magenta.
As head of the Bellevue, Wash.-based wireless carrier, Legere is a colorful character in a lot of ways, many of them driven by his activities on social media. Business Insider said the 58-year-old has transformed himself “into the embodiment of the brand” since taking over in 2012.
BI’s report added a little extra info along with the photos Ledger shared, but a cruise through his Instagram account reveals a lot of cooking and exercising and that ubiquitous T-Mobile color in nearly every shot. Check out a sampling:
It’s #BlackFriday but of course I’m still wearing #Magenta!!! Don’t forget to head to @TMobile this weekend and take advantage of all of our awesome deals!!! Free phones (yes, even the iPhone 7!!), $200 for every line you transfer over, and much much more!! #HappyHolidays #TMobile #Magenta #CEO #CEOlife