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Michigan State coach Mark Dantonio with some unique headphones. (Photo via Spartan Football)

We’ve seen 22-foot tall cactuses and a Georgia city offering to change its name. But football-crazed Michigan is taking a gridiron approach to wooing Amazon’s second headquarters, known as HQ2.

In last night’s Michigan-Michigan State football game, the head coaches of the rival schools found common ground when they donned headsets with a special message touting Detroit’s bid for Amazon’s “second home.” Their headsets proudly claimed:  

Here’s a look at Michigan State football coach Mark Dantonio and Michigan football coach Jim Harbaugh with the specially-branded headphones.

Detroit may be seen as a longshot contender for Amazon’s second headquarters, a project which has set off a frenzy of activity throughout North America as communities work on bids to attract the tech powerhouse. Amazon has said its HQ2 project could attract as many as 50,000 high-paying jobs to a new community.

Related: 7 crazy stunts from cities vying for Amazon’s second North American headquarters

But Detroit is making a big-time bid, hoping that Amazon can help to revitalize the rust belt city. The bid is being led by Dan Gilbert, the Detroit billionaire who owns the Cleveland Cavaliers and founded Quicken Loans and Rock Ventures, has established a 59-person committee made up of business leaders and politicians, including the mayor of nearby Windsor, Ontario.

As to the football game, Michigan State upset Michigan 14-10 amid a raging rain storm.

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