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Amazon today announced that customers can now send electronic Amazon gift cards to recipients via text message or messaging apps. On the gift card purchase page, there is now “text message” and “messaging app” for delivery options. The text message option will send the recipient a link to their gift card; the messaging app option, which works for any messaging app users have on their device (WhatsApp, SnapChat, WeChat, iMessage, Facebook Messaging, etc.), lets you customize the card with video or photo.

Amazon also announced that customers can now purchase Visa Gift Cards on Amazon.com.

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