Twitter’s first attempt at live-streaming a National Football League game on Thursday night appeared to be a success based on performance and feedback. Now the ratings are in for Friday evening quarterbacks everywhere to dissect.
According to the NFL, Twitter reached 2.3 million combined worldwide viewers total for the pre-game show (“NFL Thursday Night Kickoff”), the New York Jets vs. Buffalo Bills game, and the post-game show.
Twitter reached 2.1 million viewers for the game alone, and the average audience watching on the platform was 243,000 (with each viewer watching an average of 22 minutes of game action).
The league says the game drew an audience of 15.7 million viewers across all platforms — including CBS Television Network, NFL Network, Twitter, NFL Digital, and CBS Interactive.
Twitter signed a reported $10 million deal in April with the NFL to stream 10 “Thursday Night Football” games this season.
— Twitter (@Twitter) September 16, 2016
— NFL on TNF* (@NFLTNF) September 16, 2016