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GeekWire Illustration. Photo via Flickr/Goldberg.
GeekWire Illustration. Photo via Flickr/Goldberg.

Just in time for the first NFL game to stream on Twitter Thursday, the social media company has introduced a new version of its app for streaming live video on Apple TV, Amazon Fire TV, and Microsoft’s Xbox One.

Users can stream Thursday’s game between the Buffalo Bills and New York Jets even if they don’t have a Twitter account or any sort of cable package. Users can also view content from MLB Advanced Media, NBA, Pac 12 Networks, Campus Insiders, Cheddar and Bloomberg News as well as top tweets and vines from around the world.

Twitter offered few details about its streaming package in a press release Wednesday morning, but the company did say Apple TV viewers can watch “live premium video and check out tweeted video clips through a seamless side-by-side video experience.”

“These devices will bring Twitter’s live streaming video experience to life on the TV screen,” Anthony Noto, Twitter’s chief financial officer said in a statement. “Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets — and the best content on Twitter — right from their TVs.”

A look at Twitter's Thursday Night Football hub for NFL games.
A look at Twitter’s Thursday Night Football hub for NFL games.

Thursday night NFL games, or #TNF in Twitter parlance, will be available under the moments tab or at TNF.twitter.com. Like Twitter’s streaming coverage of Wimbledon, the video plays on one side of the screen, while a stream of tweets cascades down the other. Tweeting the Thursday Night Football link will embed the video into the tweet and play it there once the game begins. Twitter also recently debuted distinct emojis for all 32 NFL teams.

Here is a list of the 10 games Twitter will broadcast this season:

  • Week 2, Sept. 15: New York Jets at Buffalo Bills
  • Week 3, Sept. 22: Houston Texans at New England Patriots
  • Week 5, Oct. 6: Arizona Cardinals at San Francisco 49ers
  • Week 6, Oct. 13: Denver Broncos at San Diego Chargers
  • Week 7, Oct. 20: Chicago Bears at Green Bay Packers
  • Week 11, Nov. 17: New Orleans Saints at Carolina Panthers
  • Week 13, Dec. 1: Dallas Cowboys at Minnesota Vikings
  • Week 14, Dec. 8: Oakland Raiders at Kansas City Chiefs
  • Week 15, Dec. 15: Los Angeles Rams at Seattle Seahawks
  • Week 16, Dec. 22: New York Giants at Philadelphia Eagles
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