A fresh college grad’s first real job hunt is a lot like young love. Exhilarating, terrifying, and in today’s information-rich age, it’s all about sifting through seemingly endless options.
LinkedIn sees that parallel as an opportunity. The social network is aiming to attract the coveted millennial demographic by pairing the sometimes overwhelming process of looking for a job after graduation with the ease of swiping through Tinder.
The LinkedIn Students App, which officially launches in the U.S. Monday, helps college students nearing graduation discover jobs that fit their major and companies with a history of hiring from their schools. The app also shows students the career tracks of alumni with similar degrees so they can get a sense of where they might end up.
“Think of it as your personal job exploration guide, providing tailored jobs, related recommendations based on real data from the career paths of hundreds of millions of successful professionals,” writes LinkedIn Senior Product Manager Ada Yu in a blog post announcing the app.
LinkedIn’s new Students App uses a swipe right/swipe left model, a format that has become the playbook for tech companies trying to reach millennials. It’s unsurprising considering Tinder, the originator of this flipbook style of browsing, consistently rates among the top apps for people roughly 18-34.
That’s one of the most sought-after age groups for advertisers and it also has a real value for LinkedIn. This year millennials are expected to surpass baby boomers as the nation’s largest living generation, a cohort that has the potential to expand LinkedIn’s audience for job listings, sponsored content, and subscriptions.
Watch LinkedIn’s announcement video for more details on how the app works: