A mattress company in Spain wants you to rest easy thanks to technology it has developed to alert you if your bed is being used while you’re not in it.
The Durmet Smarttress, with its “lover detection system,” uses intelligent sensors to detect “suspicious” movement in your bed and will ping your phone if you’re not at home. With a YouTube ad set to dramatic music and headlines about rising rates of infidelity thanks to social media, if you live in Spain you should apparently be very worried about who is using your bed.
Lovers tug at articles of clothing and a wedding ring tumbles across the floor as the Smarttress ad further illustrates how the “global infidelity crisis” is about to knock on your door, reach your room and use your bed. Users of the Duret phone app are seen monitoring data sent to them about the duration and intensity of whatever is happening in their bed.
Company spokesperson Antonio Muiño told Re/code that Durmet is a real business and has been making sleep-related items since 2012. It has 10 employees who produce around 70 mattresses per day. He credited the “infidelity crisis” angle to the company’s advertising agency, Grey Spain.
Another YouTube video showed the mattress being put through the paces at an event in Madrid, Spain.
We’re not quite sure how “the first mattress that detects deception” will differentiate between your unfaithful spouse and your kids using the bed as a trampoline. Or how it will know that a large dog that laughs at your rules about not going on the bed while you’re at work isn’t really the pool cleaner.
