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Sensoria T-shirt
(Via Sensoria Kickstarter)

Smart-garment maker Sensoria has launched a Kickstarter campaign to fund a new line of sports apparel and updated version of its fitness app.

Redmond, Wash.-based Sensoria says that the new training app will communicate with heart rate monitoring technology in the clothing and send an alert for help should an athlete begin to experience certain cardiac irregularities that could precede a “catastrophic event.”

A new medium support sports bra for women and a short sleeve T-shirt for men, along with the heart rate device, are being offered through the crowdfunding campaign.

(Via Sensoria Kickstarter)

Sensoria reasons that distance runners and cyclists often train alone for long periods of time in remote areas. A cardiologist-designed, patent-pending algorithm called Heart Sentinel will constantly monitor the user’s probability of cardiac irregularities during exercise, according to Nicola Gaibazzi, MD and cardiologist at University of Parma Hospital in Italy.

The technology can confirm whether a user is still conscious and alert selected family or friends through text message, urging them to seek help, the company said in a news release. The Heart Sentinel may also help locate the person through GPS coordinates.

“Everyday athletes can finally get advanced cardio training through comfortable heart rate zone, heart rate variability and cardiac irregularity alert tracking,” said Davide Vigano, CEO and co-founder of Sensoria. “We designed this new smart garment line with distance runners, cyclists, and fitness enthusiasts in mind. We allow you to ditch the chest strap because our Sensoria Fitness sports bra or T-shirt replaces it with comfortable and washable electrodes embedded in the fabric. We are proud to partner with lead cardiologists Nicola Gaibazzi and Claudio Reverberi to take smart garment technology to the next level.”

Vigano will be a speaker at the first-ever GeekWire Sports Tech Summit, July 12-13 in Seattle.

With 44 days to go, Sensoria is looking to raise $35,000 through the Kickstarter campaign. A pledge of $79 or more will get backers a sports bra or T-shirt with the heart rate monitor.

Sensoria previously partnered with Microsoft a new soccer data dashboard powered by sensors in players’ shoes. The company also makes socks with sensors built into the garments.


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