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Marshawn Lynch promotes his Beast Mode brand in Seattle. (GeekWire Photo / Kevin Lisota)

There’s only one “Beast Mode” in Seattle. But Marshawn Lynch, the well-known former running back for the Seattle Seahawks, might have a little competition around the “Beast Mode” brand.

Marshawn Lynch’s Beast Mode Seattle store

Filings with the U.S. Patent and Trademark Office indicate that Samsung — the giant South Korean electronics maker known for its Galaxy smartphone line — submitted a trademark application on December 16th for Beast Mode.  It’s not entirely clear how Beast Mode would be activated on Samsung devices, or what it might do.

But the trademark application indicates that it could be applied to “Smartphones; Mobile phones; Mobile phone with pre-installed integrated application software for enhancing the speed and performance of the mobile phone; Electronic computer hardware with pre-installed integrated software for enhancing the speed and performance of the computer hardware; Notebook computers; Computers; Tablet PC; Portable computers; Netbook computers.” BGR reports that the Beast Mode feature on the Samsung Galaxy S8 likely would enhance performance of the device — kind of like what happened when Lynch activated that part of his personality on the grid iron.

Since leaving the NFL earlier this year after nine seasons, Lynch has attempted to capitalize on his quirky personality and Beast Mode brand. Earlier this month, the former Pro-Bowler partnered with Amazon.com, driving the company’s Treasure Truck to Century Link Field in Seattle where he handed out a Beast Mode-skinned Amazon Echo and Beast Mode Hat for $139.99.

He also operates Beast Mode retail stores in Seattle and Oakland, along with an online storefront at BeastModeOnline.comKING 5 says the trademark application is shrouded in mystery, causing some to wonder if Lynch may somehow be involved.

It would not surprise us, as Lynch has proven to be a savvy marketer of the Beast Mode brand.

Lynch received his nickname of “Beast Mode” for thundering and powerful runs, one of which led seismologists to dub the so-called “Beast Quake.” In case you forgot that one, take a look at what happens at the 1:30 mark of this video:

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