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Opal Labs CEO Steve Giannani.

Opal is raising more cash.

A new SEC filing reveals that the Portland startup, previously known as Opal Labs, has raised $12 million of a larger investment round. Opal CEO Steve Giannini confirmed that the company is raising more money, but did not reveal more details about investors or how Opal will use the fresh funding.

Founded in 2011, Opal helps businesses streamline the production of marketing and media campaigns with one central platform and framework. Clients include NASA, Nike, Starbucks, Target, Airbnb, and others.

In 2014, Opal raised an $8 million Series A round led by Seattle-based Madrona Ventures. Len Jordan, managing director at Madrona, is listed on the new SEC filing.

Opal, a 2013 graduate of the Portland Seed Fund, also raised a $2.1 million seed round led by Oregon Angel Fund.

Opal employs around 50 people in Portland, 70 overall worldwide — it has additional offices in New York City and London — and there are 12 open positions on its job board. The company is among a group of Portland startups making moves in the social media space — others include Chirpify, Little Bird, and Janrain.

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