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Another day, another Amazon shopping event.

This time, the Seattle e-commerce titan is offering 50 percent off of a slew of digital products for 24 hours. The sale goes live at 12 a.m. PST Dec. 30.

Amazon is marketing to customers who received new gadgets over the holidays and are ready to load them up with content.

“Amazon Digital Day is the deal event for your devices,” the company says. “For one day only, get up to 50 percent off over a thousand TV shows, movies, music, apps, mobile games, eBooks and more.”

Digital Day was likely inspired by the success of Prime Day, another shopping event invented by Amazon. The second annual Prime Day, held in July, included flash sales on devices, games, perishables and more for Amazon’s Prime members.

Amazon is previewing items that will go on sale during the Digital Day event here.

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