It’s been just over a year since Chirpify raised its first round of cash and it has been flying high ever since.
The Portland-based startup that allows you to make purchases via your Facebook, Twitter and Instagram feeds just announced a $4 million round today with some new big-name investors backing Chirpify’s social commerce technology.
Saturn Partners, Provenance Ventures, former Interscope Geffen A&M vice chairman David Cohen and acclaimed NBA trainer Idan Ravin are all new investors. They join a group of backers that include BuddyTV CEO Andy Liu, Geoff Entress, former Facebook executive Rudy Gadre, HootSuite CEO Ryan Holmes, Voyager Capital and others. Total funding is now at $7.3 million for the company.
Chirpify will use the fresh funds to expand the reach of its technology past just social media feeds. Within the next few months, the company plans to make a move into live event and TV conversions with a specific focus on sports, music and media.
Chirpify, which is adding more than 300 users per day, makes money by charging transactional and monthly fees. The company landed $2 million in April and $1.3 million in its first round of funding last April. The company has high-profile customers like Green Day, Snoop Lion (a.k.a. Snoop Dogg), Puma and Adidas.