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Chirpify already lets you make purchases via your Twitter and Instagram feeds. It was only natural for them to expand to Facebook.

And that’s exactly what they’ve done, as the Portland-based startup today expanded their platform to allow payments through the Facebook news feed.

Chirpify now lets anyone sell, fundraise and pay directly within the Facebook news feed by commenting with the words “buy” or “donate.”

“By expanding Chirpify to the top three major social media sites, we’ve created the only social commerce platform that enables businesses to list and distribute products to each social media platform, and consumers to purchase in-stream on each without ever leaving,” Chirpify CEO Chris Teso said in a press release. “We are excited that businesses like Adidas sought us out to develop frictionless commerce for Facebook.”

The Chirpify Dashboard.
The Chirpify Dashboard.

The startup, which employs 11, announced several launch partners that will be using the Facebook integration, including Adidas, the Portland Trail Blazers, the Portland Timbers, Tim McGraw, Owl City, Neon Trees and record label Victory Records.

Here’s how it works: Sellers will create a listing on their Chirpify dashboard and simply click the Facebook button to share the listing on their news feeds. Buyers, who must create a Chirpify account and link their accounts to PayPal, just need to comment on the listing with “buy,” “donate,” or “gimmie.” They’ll receive an e-mailed receipt, which helps combat unauthorized purchases.

Chirpify makes money by charging transactional and monthly fees. The company landed $1.3 million in its first round of funding last April from a group of angel investors that includes BuddyTV CEO Andy Liu; Geoff Entress; former Facebook executive Rudy Gadre; HootSuite CEO Ryan Holmes; Voyager Capital and others.

The Chirpify model is already being mimicked by others. Last month, Twitter inked a deal with American Express to allow users to make purchases using hashtags, raising some security and phishing issues for GeekWire contributor Angel Djambazov.

Previously on GeekWire: On a roll: Keith Richards using Chirpify to sell t-shirts

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