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The NFL is partnering with Amazon for its newest series that offers fans a behind-the-scenes look at the inner workings of an NFL franchise.

NFL Films today announced that All or Nothing will premiere this summer exclusively via Amazon Video. The first season, which includes eight one-hour long episodes, will follow the Arizona Cardinals during its run to the NFC Championship game last season.


“This show is going to give customers a front row seat to some of the most exciting, never before seen, football action,” Michael Paull, VP of Digital Video at Amazon, said in a statement. “There is a thrilling story behind how these athletes compete on the field, and we are very excited to work with the NFL to deliver amazing programming for our customers.”

The show will be available to “all Amazon customers” via Amazon Video, but we’ve followed up to see if you’ll need a $99 annual Amazon Prime subscription to stream the content. Update: You won’t need a Prime membership to watch the show. 

All or Nothing is part of a new “Amazon Unscripted Series.” A job search for “Unscripted” shows about 11 open positions for what looks like a new arm of Amazon Video, which continues to add new content on a regular basis.

“We’re making lots of different kinds of shows and will continue to experiment,” an Amazon spokesperson said when asked about ‘Unscripted.’

This partnership is rather unique for Amazon in terms of the sports-related programming. Amazon is also among a handful of technology giants looking to acquire exclusive rights to stream Thursday Night Football games next season.

NFL Films, meanwhile, is the part of NFL Media and has racked up 121 Sports Emmy Awards over the years. It produces similar shows like A Football Life and The Timeline.

“We all know the quality of work NFL Films does and are just as excited to work with Amazon to find such an innovative way to distribute this series,” Arizona Cardinals President Michael Bidwill said in a statement.

Here’s a bit more about the show and first season, via NFL Films:

In All or Nothing: A Season with the Arizona Cardinals, NFL Films takes viewers inside the locker room, on the sidelines, and to the homes of Cardinals players and team personnel for an extraordinary view into the NFL’s regular season, one that would ultimately result in the best regular season in franchise history. The inaugural installment of the series picks up with the Cardinals following the season-ending injury to quarterback Carson Palmer in 2014. It follows the team’s brain trust of Bidwill, general manager Steve Keim and head coach Bruce Arians starting with the 2015 NFL Draft and continuing throughout the season. Along the way the series chronicles the on and off-field events in the lives of Arizona players, including Pro Bowlers Palmer, wide receiver Larry Fitzgerald, cornerback Patrick Peterson and safety Tyrann Mathieu.

Over the course of the NFL’s 2015 regular season, the NFL Films crew was embedded with the Arizona Cardinals at the team headquarters in Tempe, at games both at University of Phoenix Stadium and on the road, and in the lives of players, coaches, and team executives away from the field.

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