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Amazon is investing in Alexa and Amazon Echo this Super Bowl season — bringing in some big names to promote the virtual assistant and the smart speaker she calls home. Earlier this week the Seattle tech giant released an ad teaser featuring Alec Baldwin and Dan Marino. This morning Missy Elliott announced her participation in “BaldwinBowl,” timed with the release of another teaser (above).

The commercial follows Baldwin as he ramps up for Super Bowl 50, complete with a jab at the New England Patriots. “There will be no soft footballs this year,” Baldwin says. “Not on my watch.”

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