Beast Mode, meet Amazon.
Former Seahawks star running back Marshawn Lynch today unveiled a new portal to sell his Beast Mode brand apparel online, opening up a storefront on Amazon.com as part of the company’s “Exclusives” line.
Amazon launched its “Amazon Exclusives” storefront in March 2015, offering a range of products that are considered exclusive to Amazon, even if the items are also for sale on a seller’s own website or physical store. That’s the case for Lynch, who sells his clothing line at a dedicated website.
“If you want to step yo game up and get some Beast Mode, check us out on Amazon Exclusives,” Lynch says in the video below.
— Amazon (@amazon) April 22, 2016
Amazon said in January that sales on Exclusives reached $50 million less than a year after launching the storefront. Reuters noted that brands like Beast Mode agree to let Amazon be the exclusive third-party retailer for their products. The items being sold by Amazon on its Exclusives page are shipping for the company’s warehouses, which means they will qualify for free two-day shipping if the shopper is paying for Amazon Prime.