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Beast Mode, meet Amazon.

Former Seahawks star running back Marshawn Lynch today unveiled a new portal to sell his Beast Mode brand apparel online, opening up a storefront on as part of the company’s “Exclusives” line.


Amazon launched its “Amazon Exclusives” storefront in March 2015, offering a range of products that are considered exclusive to Amazon, even if the items are also for sale on a seller’s own website or physical store. That’s the case for Lynch, who sells his clothing line at a dedicated website.

“If you want to step yo game up and get some Beast Mode, check us out on Amazon Exclusives,” Lynch says in the video below.

Amazon said in January that sales on Exclusives reached $50 million less than a year after launching the storefront. Reuters noted that brands like Beast Mode agree to let Amazon be the exclusive third-party retailer for their products. The items being sold by Amazon on its Exclusives page are shipping for the company’s warehouses, which means they will qualify for free two-day shipping if the shopper is paying for Amazon Prime.

Lynch, who retired after last season, is an active businessman off the field, not only selling apparel but inking sponsorship deals with companies like Microsoft and Skittles.

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