Amazon said it is teaming up with ABC’s hit reality TV show Shark Tank to find obscure products for a new storefront it is calling “Amazon Exclusives.”
The store, which went live late last night, will give customers access to products from “up-and-coming brands” from a range of categories, such as electronics, toys, sporting equipment and more. A limited selection of products are on sale today, including LED turn signal bike gloves; a line of stylish portable battery chargers; and inflatable stand-up paddle boards.
The products are considered exclusive to Amazon, even if the items are also for sale on the company’s own website or physical store.
The plain ordinary storefront will feature products found on Shark Tank, the popular TV show featuring a panel of rich guys, like Mark Cuban, who listen to pitches by entrepreneurs seeking investments. For instance, the paddle boards featured today received funding from the TV show, whereas the phone accessories and cycling gloves were crowdfunding hits on Kickstarter.
“Our mission on behalf of customers is to make Amazon the destination for brands and innovators to launch and sell their products, providing our customers early access to new products,” said Peter Faricy, VP of Amazon Marketplace, in a release. “We understand that helping brands gain exposure for their award-winning new products is beneficial to customers that desire to be the first to have the hot new item.”
The items being sold by Amazon are shipping for the company’s warehouses, which means they will qualify for free two-day shipping if the shopper is paying for Amazon Prime.