https://www.youtube.com/watch?v=CCbWyYr82BM

Cookie Monster may not have a lot of patience as he waits for a batch of chocolate chip cookies to bake, but he does have the convenience of hands-free Siri in a new ad for Apple’s iPhone 6s.

The lovable “Sesame Street” character, who can let his hunger get the best of him, demonstrates that he knows his way around the kitchen and his iPhone. He asks Siri to set a timer for 14 minutes and play some music while he waits for his cookies.

The 60-second commercial showcases the longest minute of the muppet’s life — as well as the ability to use Apple’s virtual assistant without being plugged in.

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