I’m well aware of the luxe economy; rich people have created a market for wealth counseling, life coaching, personal shopping, and countless other industries that Bernie Sanders would balk at.
But I am not immune to the occasional shock, like learning, for example, that “pet nutritionist” is a thing.
Finding an expert to advise you on your pooch’s paleo diet is just one of the resources offered by PetCoach. The Plymouth, Pa. startup connects pet owners with veterinarians, trainers, groomers, and nutritionists, naturally.
Today, PetCoach announced a $2 million seed round led by Comcast Ventures, with participation from Seattle-based Maveron.
It’s not the first time Maveron, a venture capital firm founded by Starbucks CEO Howard Schultz and Dan Levitan, has set its sights on the pet market. Maveron was an early investor in Trupanion, a Seattle company that provides health insurance for pets, before its IPO.
PetCoach will use the cash to accelerate its business and technology product. The site allows users to get immediate answers to questions about pet health and connects them with professionals when needed.
The tool is available online and as an iOS and Android app.