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amazon prime day screen shotAmazon’s second annual Prime Day surpassed its inaugural observance by 50 percent in the U.S. and by 60 percent worldwide, with “tens of millions” of customers making purchases, the online-retailing giant said today.

“After yesterday’s results, we’ll definitely be doing this again,” Greg Greeley, vice president of Amazon Prime, said in a statement.

Worldwide, Amazon sold more than 2.5 times the number of Fire TV devices it did last year. It sold more than 2 million toys, more than 1 million pairs of shoes, more than 90,000 TVs and hundreds of thousands of Kindle e-readers, the company said.

Mobile orders from Prime members more than doubled from last year’s event, with more than 1 million customers using Amazon’s mobile app.

In the U.S., Amazon sold more than three times as many of its devices as last year. It sold more of its Echo voice-controlled speakers than ever before – more than 2.5 times as many as its previous record day. The most popular Dash Button brands purchased were Cascade, Charmin and Tide. Amazon sold more than 215,000 pressure cookers, 200,000 headphones, 24,000 double hammocks, 23,000 robotic cleaners and 14,000 Lenovo laptops.

The top-selling items varied by country. In the U.S., it was the Instant Pot 7-in-1 Multi-Functional Pressure Cooker, while in Japan it was the 800-gram package of Calbee breakfast cereal.

Small businesses selling their products through Amazon reported that their sales nearly tripled year-over-year, Amazon said.


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