Amazon has teamed with billionaire investor and entrepreneur Mark Cuban to offer a collection of products and up-and-coming brands through the company’s Exclusives store. And you don’t even need three commas in your net worth to shop there.
Cuban is featured wearing a Currency T-shirt from his apparel brand, Three Commas (that’s the universal symbol for a billion), and the shirt is among the items you can pick up — for $34.95. Other items include Smooth for Men Coffee Body Scrub, Nuts ‘n More High Protein Peanut Butter Cookie Butter Flavor, and an inflatable stand up paddle board from Tower Paddle Boards.
The collection launches with more than 100 items, many of which customers may recognize from “Shark Tank,” the reality show Cuban appears on. The Dallas Mavericks owner doesn’t stray far from the sport he loves, as The Dirty Dunk over-the-door basketball hoop laundry hamper is featured, along with shirts from a number of NBA and college sports teams.
“Amazon is the best in the world in online transactions,” Cuban said in a news release. “Smart curation and product discovery is something Amazon does very well. The Amazon Exclusives program exposes brands to new customers and handles much of the logistics. That back-end support is critical for companies that want to grow.”
Since launching last year, the Amazon Exclusives selection has grown to approximately 20,000 items with more than 60 items having reached category Best Seller status across many Amazon categories. The company says that Exclusives now features more than 300 brands, adding hundreds of new items every month. In 2015, sales from the Amazon Exclusives store topped $50 million.