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GeekWire Photo Illustration. Photos via Facebook/Dominos, Amazon.
GeekWire Photo Illustration. Photos via Facebook/Dominos, Amazon.

When you think Dominos, high-tech probably isn’t the first thing that comes to mind. But the pizza chain’s quest to create an easy, seamless delivery experience has turned it into an unlikely innovator.

Today, Dominos announced its delivery tracking capabilities will be compatible with Amazon Echo in time for the Super Bowl, the latest in a series of moves to attract customers by adopting new technologies.

Dominos expects to sell 12 million pizzas on game day (five times more than the ordinary Sunday) and its recruiting Alexa to help meet that goal.

“The magic of ordering pizza without lifting a finger and just using your voice is now a reality with Alexa and Domino’s,” Amazon Alexa director Rob said in a press release. “We’ve made it easy for companies like Domino’s to use the Alexa Skills Kit to create more natural, intuitive ways for customers to interact with their services.”

The announcement is strategic for Amazon as well. The e-commerce giant has been heavily promoting its smart speaker in a series of Super Bowl ads, leading up to the big game.

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