T-Mobile says its push to attract more business customers is paying off, as the company is starting to see the same kind of traction in that segment as it has seen with consumers over the past couple of years.
The update comes as T-Mobile CEO John Legere took the stage in Los Angeles on Tuesday to reveal the company’s latest “Un-carrier X” perks, many of which also apply to business users. The event is still ongoing, but in addition to the company offering the ability to stream video without counting against data limits, T-Mobile is also doubling the amount of 4G LTE data customers on its Simple Choice plans receive, for the same price.
The company says that will be a particularly attractive offer to its business clients, who have increased their data consumption by 84 percent over the past year.
T-Mobile is still a small player in the business world. The company claimed just 3 percent of that market when it started to targeting small businesses with “Un-carrier 9.0” in March of this year.
Eight months later, a T-Mobile spokesperson tells GeekWire, the company is signing up new business customers at twice the rate as before. During Q3, the Bellevue, Wash.-based wireless carrier added three times as many business customers as it did during the same time last year.
The spokesperson added that this segment is still a small part of T-Mobile’s total user base, but it’s growing.
The company continued its push to attract these customers on Tuesday, by once again extending its new Un-carrier perks to businesses. The biggest change will be for small businesses with less than 10 lines. Just like for consumers, those small business customers will start receiving twice as much 4G LTE data for the same price as before.
For businesses over 10 lines, the price per gigabyte of data is now 25 percent cheaper, but the bucket sizes are larger. So, while a business with 15 lines used to be able to buy 4 GB of data per line for $20 a month, now they’ll pay $15 per line — but they’ll get 6 GB of data.
That’s on top of the $15 it costs to add each line above 10, down from $16 it cost before.
The Un-carrier event is still going on at the Shrine Auditorium in Los Angeles, and we expect more news to come. Check back as GeekWire continues to cover all the developments.
