T-Mobile this morning announced a new slate of budget-oriented prepaid wireless plans, starting at $40/month, for customers willing to give up frills such as tethering, data rollover, free international data roaming and no data charges for music streaming.
The Bellevue-based company’s new “Simply Prepaid” plans are its latest attempt to shake up the wireless industry. The company added 1.2 million net prepaid wireless users in 2014 and overtook Sprint as the largest U.S. prepaid wireless provider.
The Simply Prepaid wireless plans are each about $10/month less than the company’s existing Simple Choice prepaid plans with the same data limits.
- $40 / month for unlimited data, talk and text + up to 1GB of 4G LTE
- $50 / month for unlimited data, talk and text + up to 3GB of 4G LTE
- $60 / month for unlimited data, talk and text + up to 5GB of 4G LTE
They take effect on Jan. 25. Data speeds are throttled after customers hit their monthly limit of 4G LTE, which is why T-Mobile still describes the plans as offering unlimited data.
T-Mobile remains the No. 4 carrier in the U.S. wireless industry overall, although it’s on pace to surpass Sprint this year.