Heels. Personal trainers, physical therapists, podiatrists cringe when you wear ’em. But, dang, if the right pair of heels doesn’t make you feel like a million bucks.
Now, one former SpaceX executive is using space-age technology, with the help of some of her SpaceX friends, to make high heels a stylish and comfortable option. According to this interview with Business Insider, Dolly Singh is using lessons she learned at SpaceX — from Elon Musk no less — to engineer a better heel.
When Musk was wooing Singh to SpaceX to help recruit employees, he explained why he was pursuing the rocket industry, telling her that focusing on an industry that had essentially flat-lined is where the real potential is at. “Singh says Musk told her: ‘It’s not a leap of faith to say that you can take these technologies and pull this laggard industry into the 21st industry,’ ” she told Business Insider.
A few years and many hours walking around hard factory floors later Singh had her “flat-line” idea: heels. She approached fellow SpaceX employees, former astronaut Garrett Reisman and rocket scientist Hans Koenigsmann, with the problem of designing a better shoe to support a person’s weight and range of motion.
Introducing Thesis Couture, and “the world’s first high performance stilettos.” If you’re imagining some orthopedic clod-stompers, think again — these shoes look incredibly sexy.
After more development, Singh’s team now has a shoe that should be available for pre-order by fall. While the first ones will retail around $925, inflicting a whole different kind of pain, the line does intend to include styles priced around $350 eventually. Salesforce’s Marc Benioff and SpaceX co-founder Tom Mueller have both invested in her company. And while Musk has not, Singh told Business Insider that he has reviewed her slide deck.
Watch Singh explain the shoe in this Bloomberg Business video below. Exciting stuff indeed:
