T-Mobile has pulled its fair share of publicity stunts, from cookies for tech talent to Twitter rants from CEO John Legere. But now the company is asking for a little input for what it should do next.
Depending on how people vote, it may scribble its next defiant message to competitors in the sky, or drape it over a skyscraper. Either way, it’s pretty clear more T-Mobile antics are headed our way very soon.
In case you haven’t already heard, the company doesn’t charge overages, the extra penalties customers pay when they exceed limits on calling, texting or data. The policy has been an over-hyped fixture of T-Mobile’s highly successful “un-carrier” campaign as it rallies to gain ground on industry giants AT&T and Verizon.
T-Mobile launched a petition on Change.org calling on other carriers to also get rid of overages in April 2014, but the rivals haven’t responded. Now that the petition has over 250,000 signatures, Legere says it’s time for him to send the message another way.
The company is giving three options and letting people vote on what the company does next via Twitter hashtags.
Skyline Takeover (#tmobileskyline): T-Mobile would hang a massive banner from a building in AT&T, Verizon and Sprint’s hometowns with a copy of its petition and the 250,000 signatures.
Skywriting (#tmobileskywriting): T-Mobile would use a plane to write a message above its competitors’ headquarters. Added bonus: Legere might ride along.
Overage Counter (#tmobileoveragecounter): T-Mobile would setup a billboard in a competitor’s hometown with running tally of how much Americans have spent on overages.