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T-Mobile CEO John Legere.
T-Mobile CEO John Legere
Sprint CEO Marcelo Claure
Sprint CEO Marcelo Claure
T-Mobile CEO John Legere has joked that he wouldn’t want to get into a fight with Marcelo Claure, the 6-foot-6-inch Sprint CEO. But trading jabs on Twitter is obviously another matter.

The rival wireless execs, the leaders of the No. 3 and 4 U.S. carriers,  got into a public spat on Twitter tonight — not over the outcome of the FCC’s wireless spectrum auction, or their respective LTE coverage maps, but over Super Bowl ads, of course.

Legere, whose company aired a Super Bowl ad featuring Kim Kardashian, and another with Chelsea Handler and Sarah Silverman, got things started with what is, for him, a fairly typical response to a Sprint ad.

Here are the T-Mobile and Sprint ads, and Legere’s tweet.

To which Claure replied …

After some more back-and-forth, the T-Mobile CEO questioned whether Claure was actually even the one behind his Twitter account.

Claure (or the person handling his Twitter) retweeted this comment about Legere.

Clearly there is no love lost between these companies, which were discussing a merger at one point last year. Legere has vowed that T-Mobile will surpass Sprint in total subscribers soon. Grab your popcorn.

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